A digital marketing agency providing emotion-driven strategies & innovative tech solutions to B2B, DTC, and influencers brands
Brand Content Manager
Dec 2020 - Current
Oversee the planning and creation of comprehensive digital content for the company and clients, spanning social media and web content, marketing collateral, brand guidelines, and visual assets
Utilize data-driven insights and best SEO practices to conduct in-depth social media and web audits, optimizing content and crafting strategies to achieve brand goals using tools such as Google Analytics and Google Trends
Lead the writing and editing for short-form content to drive brand awareness, lead generation and nurturing, including social media posts, paid ads, websites, landing pages, sales enablement material, blog posts, and emails
Collaborate with cross-functional teams to conceive and execute digital content strategies from start to finish, utilizing original and user-generated content while following content guidelines per platform
Author engaging treatments and scripts for influencer campaigns for social platforms such as TikTok, Facebook, and Instagram, optimizing influencer-generated content through expert guidance and strategic video editing
Utilize analytics tools such as Meta Business Suite and Google Analytics to track key performance metrics and analyze campaign effectiveness
Achievements:
Generated a staggering average of 50 leads per day over 12 weeks through a highly successful series of influencer-sponsored content created for a top client
Spearheaded a highly effective Instagram content strategy for a production venue, which propelled an impressive 259% increase in reach, 35.5% increase in profile visits, and 2.3% increase in new followers over a dynamic 12-week period
Successfully onboarded an automotive client onto TikTok, masterminding and executing an innovative influencer-generated content strategy that fueled a 75% increase in new followers and earned over 40K views per video content over a one-month period
Social Media Manager
May 2019 - Dec 2020
Successfully developed and executed comprehensive cross-platform social media strategies to increase organic brand visibility and engagement through effective use of original and user-generated content
Created and curated content for various platforms like Instagram, Facebook, Twitter, and LinkedIn, including written posts, images, videos, and infographics using Adobe Creative Suite, Canva, and iMovie
Developed and managed monthly, multichannel editorial calendars using tools such as Later and Buffer
Recruited and managed influencers/brand ambassadors, while assisting in content creation for social campaigns
Orchestrated a successful influencer-sponsored Instagram campaign that fueled a 20% increase in followers, over 100K profile visits, and a 15% increase in website visits
Achievements:
Orchestrated a highly successful influencer-sponsored Instagram contest for a small business, fueling a substantial 20% increase in followers, over 100,000 profile visits, and a 15% increase in website visits
Played a key role in promoting a celebrity-sponsored fitness challenge via Instagram, driving over 100 paid members and contributing to an impressive 95% member retention rate through a targeted email blast campaign and active community engagement on Facebook over a two-month period
Content Writer
Nov 2018 - May 2019
Researched and produced high-quality, engaging, and SEO-optimized content for various platforms, including blog posts, e-books, website copy, and marketing collateral
Conducted thorough research on industry trends, competitors, and relevant topics to deliver informative and up-to-date articles that positioned clients as reliable sources
Managed content distribution across various channels, such as social media, email newsletters, and WordPress sites to maximize reach and impact
Adapted writing style and tone to match the requirements of different content formats and platforms