SANTORO is an award-winning UK multi-brand design house that creates gifts, stationery, and lifestyle products and character brands
Digital Marketing Specialist
Dec 2023 - Current
Develop and execute multi-channel marketing strategies and editorial calendars for both B2B and B2C customers
Manage multiple social media accounts and global email marketing audiences, creating organic social content, and crafting and designing emails using Canva and Adobe Creative Suite
Plan, launch, and monitor digital ad campaigns across Google, YouTube, Facebook, and Instagram
Manage website content on B2B and B2C sites via BigCommerce, optimizing product listings, promotions, and visual assets to improve user experience and boost sales
Assist in crafting and sending out press releases and managing award submissions, earning media coverage and industry recognition
Generate detailed monthly performance reports covering email marketing, website analytics, and press coverage
Act as a point of contact for the UK sales team and advertisers, while also aiding in negotiating and managing digital and print ads
